AI Insights · Timothy · April 2022
Top 5 Fashion Games on iOS in Australia: Q1 2022 Performance
An overview of the top 5 fashion games on iOS in Australia for Q1 2022, covering trends in weekly downloads, revenue, and active users.
The first quarter of 2022 saw several fashion games making a mark on the iOS platform in Australia. Here, we delve into the performance metrics of the top 5 fashion games: Project Makeover, Outfit Makeover, Love Fantasy: Match & Stories, Hair Challenge, and Toca Boca Hair Salon 4.
Project Makeover from Magic Tavern, Inc. experienced a steady increase in weekly revenue, peaking at approximately $81K in the first week of January. Weekly downloads showed a notable peak of 18.4K in the same week, though they tapered off to around 7.6K by the end of March. The app maintained a solid number of weekly active users, starting at 80.4K and ending the quarter at approximately 73.7K.
Outfit Makeover by SUPERSONIC STUDIOS LTD had a significant surge in weekly downloads, reaching a high of 27.3K in the third week of January. The downloads gradually declined to just under 3K by the end of March. Weekly active users followed a similar trend, peaking at 25.2K in late January and decreasing to about 5.9K at the end of the quarter.
Love Fantasy: Match & Stories from Appzoa Tech Co., Limited saw fluctuating weekly revenue, with a notable spike to $2.1K in mid-March. Weekly downloads peaked at 12.4K in the first week of January but dwindled to around 2.2K by the end of March. Active users exhibited a declining trend, starting at 11.6K and ending the quarter at approximately 5.1K.
Hair Challenge by Rollic Games had modest weekly revenue, peaking at about $63 in mid-January. Weekly downloads started at 8.1K in late December 2021 and settled around 3.4K by the end of March. The app's weekly active users showed a downward trend from 43K at the beginning of the quarter to around 28.8K by the end.
Finally, Toca Boca Hair Salon 4 from Piknik exhibited a consistent performance in terms of revenue, peaking at $3.9K in late December 2021. Weekly downloads started at 6.5K and gradually decreased to about 3K by the end of March. Active users also saw a decline from 14K at the start to approximately 8.3K by the quarter's end.
These insights are based on data from Sensor Tower, where more in-depth information can be found.
